Welcome to the Schift & Co Podcast. This is our first ever episode and we can’t wait to be able to share with you all of the amazing guest interviews and resources we have for you on the podcast.
During my time running Schift & Co, I’ve had the opportunity to work with a number of successful wedding businesses. I started to notice that when looking at the industry experts, they all had some things in common. Now one thing you should know about me is… I’m not about promoting the secret sauce or one magical formula. So if you’re looking for the quick and easy method… you’re not going to find it and I’m not going to sell it to you either. Why? Because I’m all about being real with you.
A Diversified Marketing Strategy is Key
When listening to this episode you may be tempted to try and do it all right away… and find yourself overwhelmed and burnt out. I don’t have a perfect business… business is a little messy. So start where you are.
As I mentioned before, there is no secret sauce other than consistency and moving in the right direction. You can of course fast track progress by going in the right direction and that is what I am here for. So while there is no one size fits all, these three things are what are going to make the biggest difference in your wedding business.
Successful Wedding Businesses Invest in Branding
Your branding is the story that you’re telling. It is not just your visual branding such as your logo, colour palette and beautiful fonts while those of course do matter. Start by determining who your ideal couple is. Who you LOVE working with and who you want to work with more. Next, look at what your brand values are so you can be in alignment with who you are.
When it comes to your branding, invest in it if it is not your area of expertise. When I was looking into my goals and vision for Schift & Co, I knew my DIY brand just didn’t get me to where I needed to be. Investing in branding with Karleigh June Studio was one of my best investments.
Lastly, when it comes to your branding, don’t make your branding look like everyone else’s or you’re going to get lost in the crowd.
Vendor Relationships
Your vendor relationships are like gold dust to successful wedding businesses. Having positive relationships with other vendors in a way that is mutually beneficial to you will really help grow your business. Find vendors out there who serve a similar ideal couple and have similar values to you.
Styled shoots are a wonderful way to collaborate with wedding vendors who align with your vision. Not only are these great to build up a referral network but they are also wonderful for creating content.
Lastly, create a vendor referral page and be sure to tag other vendors in your posts. It’s mutually beneficial to each of you when it comes to your SEO.
Client Experience
Going above and beyond for your clients should be one of the biggest parts of making your wedding business stand out. It’s 30% of what you do in your business and 70% of how you actually do it. People will remember how you made them feel so be sure to make them feel like your only client. Pay attention to the details like who they are and some thoughtful gifting can really make an impact. Don’t forget to also treat those around them well also as their family & friends will also become your biggest referral sources going forward.
More from Schift & Co
To dig even deeper in these three areas of how to make your wedding business successful, dive into the episode on the podcast.
[…] week we discussed the three things that all successful wedding businesses have in common. One of those things was having a solid brand that reflects the vision of your business and serves […]