If you’re looking to choose a social media platform, Pinterest for Business is a must have for growing your wedding business. I would hands down choose it over Facebook and even Instagram. Now I’m not telling you to delete all your other accounts, but if you have limited time, this is where you should invest it.
If you want to get started, here’s a step by step guide for setting up a business page on Pinterest.
1. Setup a Pinterest for Business Account
It’s important that you’re setting up a business account and not a personal account on Pinterest. I would advise keeping this separate from your personal page unless your personal page works well with your business pins. If you do decide to use your personal page, hide any pages that aren’t relevant to your nice and convert your page from a personal page to a business page.
So the first step is to go to pinterest.com/business/create. If you have a personal account, you’ll need to log out first. Enter your email, password and age, then click Create Account.
2. Setup Your Profile
The next step is to add in your business name, website country & language. You can also add your profile image. I would recommend using a professional photo of you over using your logo. If you don’t have a professional photo of you, your logo is an okay alternative. Dimensions should be 165 x 165 pixels.
3. Setup a Category for your business page
If you are a wedding photographer, wedding florist or wedding planner then the category should be set to ‘Contractor or service provider’
Then the focus should be set to Events.
4. Planning on running Ads?
If you’re just starting out, I would recommend building your brand organically. If you have money to spend on Ads, I would invest it in Tailwind first before you invest in Ads. That way you’ll start building organically and the ones that perform well organically, you can boost as an Ad. I’ll leave this section up to you, you can always change your mind later.
You’ll then be asked where you want to start. Click ‘Showcase your brand’.
5. Optimize your Profile
For this next step, you want to be including keywords to help you get found.
Your display name can include keywords so I would include your actual business name and then break it up with an ‘I’ and then include the location & your service. You can see that we’ve used Niagara Wedding Photographer as an example here.
Next, change your username to match those of your other social media platforms. So if your Instagram is @schiftandco, you’ll want your username for Pinterest to be /schiftandco. This will help your audience find you and will work on building SEO for your business name.
The other important area here is your ‘about your profile’ section. You want this to sound natural but be sure to add keywords that could help others find you. So for example, if you are a luxury wedding planner make sure that you’re include that in your bio.
For the include retail location, select this regardless of whether you have a business address or not. If you do have a business address, include the full address. If you do not have a business address, include the City, Province/State & Country only.
Once you’re done, click the ‘Done’ button at the top right of the page.
6. Claim Your Website
Next you are going to click the ‘claim’ section on the left menu. This next section has a lot of other options, but the one that’s most important is to claim your website.
This is an important step when it comes to analytics.
You’ll be given the option to add the HTML tag or upload the file. Do whichever one you’re most comfortable with. If you don’t run your own website, this is something your website person can help you with. You’ll just have to provide the instructions to them.
Once you’ve added the tag, your website will be reviewed by Pinterest within 24 hours.
Once you’ve finished this, you are ready to start creating boards & pins for your new business Pinterest account.