Contrary to what you might think, ranking high in the search engines is one of the least expensive ways to market your event business online. In fact, most of your wedding competitors don’t even give it a second thought. You can take full advantage of this by following simple steps that will help boost your Google rankings and make sure that potential clients are finding you instead of your competitors using SEO for wedding businesses.
What is SEO?
Search Engine Optimization (SEO) is the process of improving your website’s visibility in search engine results. Using SEO, you can make sure that when someone searches for your wedding business, they find you—and not a competitor.
The best way to understand SEO is by looking at an example: Say you want to buy a new dress. You go online and search “wedding dresses” in Google because you know there are hundreds of stores selling dresses online, but how do you know which ones are good?
That’s where SEO comes in! If one of those stores has done their homework on SEO and optimized their website correctly, then they will probably show up higher than all the other stores that haven’t optimized theirs yet.
Why is SEO so Important?
SEO is a great way to gain exposure for your business, as it allows you to be found on Google. As most people in the world rely heavily on Google search results, SEO is a great way to bring in new clients who may not have otherwise known about your business. If a potential customer searches for “wedding photographers in Chicago” and finds several listings of wedding photographers from Chicago, they are likely to choose one of those businesses over one that isn’t listed at all or is only listed at the bottom of their search results page.
SEO also has other benefits such as increased website traffic and higher rankings for keywords related to your industry (i.e., wedding photographer).
The Importance of Keywords
Keywords are the words people use to search for something. They are also the words you use to describe your business, your services, and your products. In a way, keywords are everything. The better you understand them—and how they work—the more successful you’ll be at attracting new clients and maximizing your ROI on SEO-related efforts.
Keyword Research For Your Wedding Business
Keyword research is the process of finding the right keywords for your wedding business. Keywords are the words that people use to search for things online, and they’re essential to gaining visibility in search engines like Google.
When it comes to keyword research, you need to find out what people are looking for when they go online to find information about your wedding services—or anything related to weddings! This is important because if you don’t have enough traffic coming through your website or blog, then no one will know what a great job you’ve done with their wedding planning process!
Keyword Placement Guide for Wedding Businesses
Keyword placement is one of the most important aspects of SEO. Keywords should be placed in your title, meta description and body text. Here are some general rules for keyword placement:
- A keyword should be placed in the first 100 words of the body text (the web page content).
- If you have multiple keywords/phrases that could apply to your business, add them all in there.
- Include your main keyword at least once per paragraph (i.e., every three sentences or so).
It’s also a good idea to keep an eye out for common misspellings and alternate phrasings of your phrase. For example: “wedding photographer” vs “photo booth rental” or “wedding photographer” vs “photographer”.
Local SEO for Wedding Businesses
The first step of local SEO is to make sure that you are listed on the major directories. You need to be visible to your potential clients through Google Maps, Bing Places and Yahoo Local.
Additionally, you want to ensure that you have a complete My Business page for each location or branch of business so people can find information about you easily.
After this is done, it’s time to focus on optimizing for specific keywords. You want to use keywords that people will actually type in when searching for your products or services so they can easily find their way back to your website via search engines like Google and Bing.
When doing keyword research it’s important not only consider what kind of words people might search but also how many times they will do just that. For example if someone searches “wedding photographer Toronto” they may not necessarily be looking specifically at wedding photographers based out of Toronto (they could just as well be searching all over Canada) so even though this keyword has high volume (85k monthly searches), its low competition means there isn’t much competition amongst other websites ranking highly against one another which means those top 10 placements aren’t going anywhere anytime soon!
Creative Ways to Boost Your Rankings
Here are some creative ways you can boost your rankings:
- Link building. The most basic and effective way to increase search engine visibility is to build backlinks. This means getting other websites to link back to yours, which helps Google know that your site is relevant and authoritative enough for its users to click on it when they’re searching for specific information related to your industry.
- Social media optimization (SMO). On the social side of things, if you have strong brand presence on Facebook, Twitter, LinkedIn and other platforms used by potential customers in your industry then those profiles will help drive traffic back up the chain towards your website—but SMO isn’t just about getting likes or followers; it also involves sharing content that’s relevant for each platform’s user base (for example: don’t post cat videos on LinkedIn!)
Ranking high in your area will bring you more exposure and more business.
Ranking high in your area will bring you more exposure and more business. If you rank high, then people will be able to find your business easily. Here are a few things that you can do to rank higher:
- Make sure your website is optimized for search engines
- Have great content on your site that actually answers questions
- Be consistent with posting new content on a regular basis, such as once per month or every two weeks
The world of wedding planning is unique. There are different factors to consider, and there are many things that differentiate it from other niches. But the fact remains that SEO for wedding businesses still plays a major role in getting your business found in Google searches. It is critical for any wedding business owner who wants to succeed online.
Done for You SEO for Wedding Businesses Services
If you are looking for done for you SEO services, you are in the right place. Our SEO experts are specialized in wedding industry marketing and know how to get your business to rank on the top page of Google. Take a look at our SEO packages here.