So you’ve got to that point in your website where you have to write an about me page. You try writing down a few things such as where you went to school, why you love weddings and that you were just born to be a [insert your job title here]! Then you decide to spice it up with a scattering of buzzwords that you’ve read on about 99% of all the other about me pages. Once you’re a paragraph in, you have nothing else to say and you’re stuck with a snooze fest of a page. You crumple up the page and throw it in the trash (or the digital equivalent, of course).

Sound familiar? We have been there and we know it’s hard to write something about yourself. When you write an about me page, you want your future clients to be able to relate to you and want to sound interesting. The thing is, most of us are not copywriters so it’s not something that comes naturally. We’ve put together these tips for writing your about me page, that’ll help you put pen to paper and be proud of the results.

When you write an about me page, it isn’t actually about you

Wait… what? Yes really. When most of us start to write an about me page, we begin listing off our qualifications, jobs and family life.  When in fact, a good about me page speaks directly to your future client. Your about me page is where future clients go to see whether you’re a good fit for what they are looking for. If I’m a client looking for a wedding professional, I want to know that you’re going to be able to help me on one of the biggest days of my life.

Introduce yourself

Although your about me page isn’t focused on providing the history of you, you still need to introduce yourself. This is where you should capture your audience and let your personality stand out. If you’re a solopreneur, then use first person. This can be done in a few lines but should be focused on capturing attention!

Identify your client’s problem

Take a read of this story:

Charlotte looked out the window at the beautiful weather outside. She decided that it was a perfect day to get ice-cream so grabbed her keys and headed to the door. Down the road, she heard the delightful melody ice cream truck and followed the sweet sound to where the truck was parked. After enjoying a delicious strawberry cone, she headed back home.

Wow, wasn’t that the most boring story you have ever heard? While reading it you probably expected something to happen. All great stories whether in books or in movies, have some sort of problem that needs to be solved.

When it comes to wedding clients, the problem isn’t normally the most obvious. So let’s narrow it down to some ideas. If you’re a wedding planner, the problems you solve include:

• Your client is overwhelmed with all of the details
• They are fearful that something is not going to go right
• They’re too busy to plan the wedding
• They want to get married but don’t enjoy planning
• They have no idea how to tackle all the details including timelines & contractual obligations

Once you’ve identified the main problem, this should be included within your about me page. Now we don’t want to spend too long here. You want to evoke emotion but not make your client feel so focused on the problem that they forget why they’re reading!

Become the problem solver

This is where you come in as the hero to solve their problems. This can start with a simple statement such as “That’s where I come in” or “Don’t stress, that’s what I can help with”. You can then continue by sharing more of your story on how you overcome the problem. This may be a problem you’ve faced yourself or identified as a problem through experience.

Close with the next step

This is a super important step that can often be ignored by many of us. You want to add in the next step for the client, also known as the call to action. You don’t want this to be passive such as “learn more here”. A couple of suggestions for active calls to action include “Book an Initial Consult” or “Schedule an Appointment” type wording. This way you’re telling them where to go or what to do next. It may seem obvious to you but research shows people are more likely to do the next step if they’re told to.

So there you have it, how to write an “about me” page! Remember that this can be changed over time so nothing is set in stone. We recommend writing the first draft, leaving it for a few days and then come back to it. You should also have other people read it – bonus points if that person fits your dream client persona!

At Schift & Co, we follow the story brand framework as a basis for all of our brand messaging. If you’re interested in learning more about this, one of my most favourite marketing books is How to Build a Story Brand. It’ll really help with copywriting for your website, ads and more!