If you’ve been in the wedding industry for long enough, you may have heard some of the top wedding photographers, wedding planners, and other wedding pros talking about how they regularly blog weddings. Even if they don’t talk about it, check out the top-performing websites in your area and you might see that they are the ones blogging regularly.
The reason for that is SEO. So if you’re asking, “does blogging help SEO”, the answer is YES! Blogging is incredible for SEO! Blogging is a great way to add fresh new content to your website, bringing back both new & previous couples to learn more about what you do. So if you’re looking at How to Improve your Google Search Ranking for your Wedding Business, blogging is a great thing to invest in. In this blog, we’re going to take a look into five ways blogging can help your wedding business SEO and why you should add it to your marketing strategy.
1. Adding fresh content to your site helps SEO
Let’s look at Google’s goal for a minute. Google wants to provide the best answers to the questions their users are asking. Google knows that fresh content is likely to be the most up-to-date and so regularly adding new blogs to your site gives you an extra point towards the Google algorithm. Websites that aren’t providing new content on a regular basis are most likely not updated frequently, so Google does not favor them. Therefore, having a blog where you provide new material on a consistent basis helps to build your SEO and brings more of your ideal couples to your website!
2. Ranking for different keywords
Google ranks your content based on keywords, i.e. the words or search phrases people type into the search bar to find what they are looking for. So if they are searching for an answer to a question, and your blog answers that question then you are more likely to show up on the search results page for that question.
Pro tip: Doing a little bit of keyword research on Google Keyword Planner before you write can give you some ideas for what keywords to include in your blog.
3. Blogs increase the time someone spends on your website
Regularly blogging adds more content around a certain topic. By linking to those different pieces of content means your audience is now spending more time on your website. This tells Google that they found what they are looking for and are a great fit for your website. So they’re going to be more likely to send similar people over there in the future.
4. Blogging helps Google identify your core pages
Another way that blogging can help your SEO is through the core pages you have on your website. As you link your service pages in your blog posts (i.e. FAQ pages or wedding packages), Google recognizes which pages are most important and that helps those rank too. That’s why it’s important to provide your reader with links within your posts that redirect them elsewhere on your page.
5. Blog posts increase your chances of being shared & linked to.
As much as I am a huge advocate for not spending ALL your time on social media to the point of neglecting other marketing strategies, these platforms can increase the chances of your blog posts being viewed (especially Pinterest!). This increases your website traffic which also helps your SEO. Lastly, there are chances of your awesome blog posts getting linked by others as a resource on their website. You’re getting searches through another website and potentially piggybacking off their keyword searches!
Does Blogging Help SEO?
So if you’re still wondering “Does Blogging Help SEO?”. The answer is definitely yes and it’s one of the reasons my client’s invest in blogging with us. Some of you will have found this blog though Google and so there’s your proof right there. Looking to DIY your blogs? Read this next: How to Write Search Engine Optimized Blog Posts.
If you’re ready to start seeing the results from regularly blogging on your website, but just don’t have the capacity to add yet another thing to your to-do list. Consider Schift & Co for all your blogging needs! Contact us today to get more information.