How to come up with blog ideas for your wedding business

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A small island girl turned wedding business guru. I show wedding pros how to grow flourishing wedding businesses. Join me on this journey by reading my blog.

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Hi, I'm charlotte

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Does blogging even work anymore? I’ve heard the phrase that “blogging is dead” for years… yet it’s still a driver of website traffic for ALL of my clients. If you’re not blogging for your business, now is the time to start! Blogs can not only showcase your expertise on a particular subject whether that be wedding planning, floristry or photography. But, they will also make you easier to find on the internet! In this blog we’re looking at how to come up with blog ideas for your wedding business.

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Decide who you are blogging for

Before we get started, we have to be aware of who we are writing blogs for. In the wedding industry, your blogs have 3 core audiences:

  • Past Clients
  • Future Clients
  • Google

For past clients, these are the blogs where you share their wedding story. These tend to include lots of images and are not intended to be found on search engines, but more for your clients to share with others. Your clients will love the opportunity to relive their day!

For future clients, these blogs are intended to answer questions that they have and showcasing why they should work with you. They may find these on Pinterest, Search Engines or directly on your website.

Finally, you’re also blogging to help your website rank on search engines (which then leads to future clients finding you). Blogging is a fantastic way to boost your SEO!

So now you know who you’re blogging for, let’s get some ideas for some blog posts.

Use Pinterest for Blog Ideas

Pinterest is an excellent resource for blog ideas as SO many people use Pinterest to plan their wedding. You can discover what your dream clients are searching when planning their wedding. This allows you to blog about those topics (and you get bonus points if you then use Pinterest to share those blogs).

Type a generic idea such as ‘wedding photography’ into the Pinterest search. Pinterest will then provide a load of suggestions for similar searches. Pay attention to those which make the most sense to blog about. You could also create a board for all the ideas that others have pinned about. Any that you like, pin them and Pinterest will then provide suggested pins for bonus ideas.

Google Related Searches

You can also get additional blog ideas on Google. Head over to Google and type in that generic idea again. Scroll down to the bottom of the page and you’ll notice a section called ‘related searches’. Here you will find different options for frequently searched terms on Google. Use these to inspire your blog content.

Frequently Asked Questions

When you’ve been in business for a while, you’ll start to notice that your couples have similar questions. Such as ‘how much should I tip the venue’ or ‘what should I look for in my wedding florist?’ These frequently asked questions make fantastic blog content.

Keyword Research

This one is a little more technical but it will give you the best results in terms of SEO benefits. Google provides the keyword research for everything people have searched for on Google. So by using Google keyword planner, you can type in your blog topic and see what terms people are actually searching for and how many searches that phrase gets per month. Ideally, you want to find a search term with high volume (lots of people searching) and moderate to low competition (not many other businesses offer the answer).

It should be noted that Keyword Planner is intended for use with Google Ads mostly but do work for Organic searches. This is how I’ve got blogs on the first page of Google for my clients.

If Google keyword planner is too big a hurdle for you, I would recommend trying Ubersuggest which essentially does the same thing!

Prefer ready-made blog ideas?

If you made it to the end of the blog post, we have a special gift for you! We have put together a list of 150 blog post ideas for your wedding business. These can be used whether you are a wedding photographer, wedding floral designer or wedding planner. Plus, they’re completely free to you! Sign up below and we’ll send over our list to you!

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margin-bottom: 0.7em; } .fd-ef-5f0b61a4b9c153002b5af280 p { margin-top: 0; margin-bottom: 1rem; } .fd-ef-5f0b61a4b9c153002b5af280 abbr[title], .fd-ef-5f0b61a4b9c153002b5af280 abbr[data-original-title] { cursor: help; border-bottom: 0; -webkit-text-decoration: underline dotted; text-decoration: underline dotted; } .fd-ef-5f0b61a4b9c153002b5af280 address { font-style: normal; line-height: inherit; margin-bottom: 1.4rem; } .fd-ef-5f0b61a4b9c153002b5af280 ol, .fd-ef-5f0b61a4b9c153002b5af280 ul, .fd-ef-5f0b61a4b9c153002b5af280 dl { margin-top: 0; margin-bottom: 1.4rem; } .fd-ef-5f0b61a4b9c153002b5af280 ol ol, .fd-ef-5f0b61a4b9c153002b5af280 ul ul, .fd-ef-5f0b61a4b9c153002b5af280 ol ul, .fd-ef-5f0b61a4b9c153002b5af280 ul ol { margin-bottom: 0; } .fd-ef-5f0b61a4b9c153002b5af280 dt { font-weight: bolder; } .fd-ef-5f0b61a4b9c153002b5af280 dd { margin-left: 0; margin-bottom: 0.7rem; } .fd-ef-5f0b61a4b9c153002b5af280 blockquote { margin: 0 0 1.4rem; } .fd-ef-5f0b61a4b9c153002b5af280 dfn { font-style: italic; } .fd-ef-5f0b61a4b9c153002b5af280 b, .fd-ef-5f0b61a4b9c153002b5af280 strong { font-weight: bolder; } .fd-ef-5f0b61a4b9c153002b5af280 small { font-size: 80%; } .fd-ef-5f0b61a4b9c153002b5af280 sub, .fd-ef-5f0b61a4b9c153002b5af280 sup { position: relative; font-size: 75%; line-height: 0; vertical-align: baseline; } .fd-ef-5f0b61a4b9c153002b5af280 sub { bottom: -0.25em; } .fd-ef-5f0b61a4b9c153002b5af280 sup { top: -0.5em; } .fd-ef-5f0b61a4b9c153002b5af280 a { color: #000000; text-decoration: none; background-color: transparent; -webkit-text-decoration-skip: objects; } .fd-ef-5f0b61a4b9c153002b5af280 a:hover { color: #4396fd; text-decoration: none; } .fd-ef-5f0b61a4b9c153002b5af280 pre, .fd-ef-5f0b61a4b9c153002b5af280 code, .fd-ef-5f0b61a4b9c153002b5af280 kbd, .fd-ef-5f0b61a4b9c153002b5af280 samp { font-size: 1em; font-family: monospace; } .fd-ef-5f0b61a4b9c153002b5af280 pre { overflow: auto; margin-top: 0; margin-bottom: 1.4rem; } .fd-ef-5f0b61a4b9c153002b5af280 figure { margin: 0 0 1.4rem; } .fd-ef-5f0b61a4b9c153002b5af280 img { border-style: none; vertical-align: middle; } .fd-ef-5f0b61a4b9c153002b5af280 svg:not(:root) { overflow: hidden; } .fd-ef-5f0b61a4b9c153002b5af280 a, .fd-ef-5f0b61a4b9c153002b5af280 area, .fd-ef-5f0b61a4b9c153002b5af280 button, .fd-ef-5f0b61a4b9c153002b5af280 [role=”button”], .fd-ef-5f0b61a4b9c153002b5af280 input, .fd-ef-5f0b61a4b9c153002b5af280 label, .fd-ef-5f0b61a4b9c153002b5af280 select, .fd-ef-5f0b61a4b9c153002b5af280 summary, .fd-ef-5f0b61a4b9c153002b5af280 textarea { touch-action: manipulation; } .fd-ef-5f0b61a4b9c153002b5af280 label { display: inline-block; font-weight: bolder; margin-bottom: 0.7rem; } .fd-ef-5f0b61a4b9c153002b5af280 button:focus { outline: 1px dotted; } .fd-ef-5f0b61a4b9c153002b5af280 input, .fd-ef-5f0b61a4b9c153002b5af280 button, .fd-ef-5f0b61a4b9c153002b5af280 select, .fd-ef-5f0b61a4b9c153002b5af280 optgroup, .fd-ef-5f0b61a4b9c153002b5af280 textarea { margin: 0; font-size: inherit; font-family: inherit; line-height: inherit; } .fd-ef-5f0b61a4b9c153002b5af280 button, .fd-ef-5f0b61a4b9c153002b5af280 input { overflow: visible; } .fd-ef-5f0b61a4b9c153002b5af280 button, .fd-ef-5f0b61a4b9c153002b5af280 select { text-transform: none; } .fd-ef-5f0b61a4b9c153002b5af280 button, html.fd-ef-5f0b61a4b9c153002b5af280 [type=”button”], .fd-ef-5f0b61a4b9c153002b5af280 [type=”reset”], .fd-ef-5f0b61a4b9c153002b5af280 [type=”submit”] { -webkit-appearance: button; } .fd-ef-5f0b61a4b9c153002b5af280 button::-moz-focus-inner, .fd-ef-5f0b61a4b9c153002b5af280 [type=”button”]::-moz-focus-inner, .fd-ef-5f0b61a4b9c153002b5af280 [type=”reset”]::-moz-focus-inner, .fd-ef-5f0b61a4b9c153002b5af280 [type=”submit”]::-moz-focus-inner { padding: 0; border-style: none; } .fd-ef-5f0b61a4b9c153002b5af280 input[type=”radio”], .fd-ef-5f0b61a4b9c153002b5af280 input[type=”checkbox”] { padding: 0; box-sizing: border-box; } .fd-ef-5f0b61a4b9c153002b5af280 input[type=”date”], .fd-ef-5f0b61a4b9c153002b5af280 input[type=”time”], .fd-ef-5f0b61a4b9c153002b5af280 input[type=”datetime-local”], .fd-ef-5f0b61a4b9c153002b5af280 input[type=”month”] { -webkit-appearance: listbox; } .fd-ef-5f0b61a4b9c153002b5af280 textarea { resize: vertical; overflow: auto; } .fd-ef-5f0b61a4b9c153002b5af280 fieldset { border: 0; margin: 0; padding: 0; min-width: 0; } .fd-ef-5f0b61a4b9c153002b5af280 legend { color: inherit; width: 100%; display: block; padding: 0; font-size: 2.0999999999999996rem; max-width: 100%; line-height: inherit; white-space: normal; margin-bottom: 0.7rem; } .fd-ef-5f0b61a4b9c153002b5af280 progress { vertical-align: baseline; } .fd-ef-5f0b61a4b9c153002b5af280 [type=”number”]::-webkit-inner-spin-button, .fd-ef-5f0b61a4b9c153002b5af280 [type=”number”]::-webkit-outer-spin-button { height: auto; } .fd-ef-5f0b61a4b9c153002b5af280 [type=”search”] { outline-offset: -2px; -webkit-appearance: none; } .fd-ef-5f0b61a4b9c153002b5af280 [type=”search”]::-webkit-search-cancel-button, .fd-ef-5f0b61a4b9c153002b5af280 [type=”search”]::-webkit-search-decoration { -webkit-appearance: none; } .fd-ef-5f0b61a4b9c153002b5af280 ::-webkit-file-upload-button { font: inherit; -webkit-appearance: button; } .fd-ef-5f0b61a4b9c153002b5af280 output { display: inline-block; } .fd-ef-5f0b61a4b9c153002b5af280 summary { display: list-item; } .fd-ef-5f0b61a4b9c153002b5af280 template { display: none; } .fd-ef-5f0b61a4b9c153002b5af280 [hidden] { display: none !important; } html.fd-ef-5f0b61a4b9c153002b5af280, html.fd-ef-5f0b61a4b9c153002b5af280 body { width: 100%; height: 100%; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-control { width: 100%; display: block; box-shadow: none; -webkit-transition: all 0.4s; transition: all 0.4s; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-control::-webkit-input-placeholder { color: inherit; opacity: 1; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-control::-webkit-input-placeholder, .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-control::-moz-placeholder, .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-control:-ms-input-placeholder, .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-control::placeholder { color: inherit; opacity: 1; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-description { margin: 5px 0 0 0; font-size: 0.9em; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-feedback { margin: 5px 0 0 0; font-size: 0.9em; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group { margin: 0 0 1.5rem; position: relative; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-success .fd-form-feedback, .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-success .fd-form-check { color: #02dba8 !important; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-success .fd-form-control { color: #02dba8 !important; border-color: #02dba8 !important; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-success .fd-form-feedback { display: block; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-error .fd-form-feedback, .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-error .fd-form-check { color: #eb3d3b !important; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-error .fd-form-control { color: #eb3d3b !important; border-color: #eb3d3b !important; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-form-group.fd-has-error .fd-form-feedback { display: block; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-btn { cursor: pointer; display: -webkit-inline-box; display: inline-flex; box-shadow: none; text-align: center; -webkit-transition: all 0.4s; transition: all 0.4s; -webkit-box-align: center; align-items: center; text-shadow: none; white-space: normal; -webkit-box-pack: center; justify-content: center; text-decoration: none; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-btn.disabled, .fd-ef-5f0b61a4b9c153002b5af280 .fd-btn:disabled { opacity: 0.8; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-btn p { margin: 0; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__container { margin: 0 auto; overflow: hidden; position: relative; max-width: 745px; background: #E8E1DF; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__background { top: 0; left: 0; width: 100%; height: 100%; position: absolute; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__background.solid { display: none; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__background.wave { top: 140px; left: 50%; width: auto; height: auto; -webkit-transform: translateX(-50%); transform: translateX(-50%); } .fd-ef-5f0b61a4b9c153002b5af280 .ff__background.diagonal>div { width: 100%; height: 100%; display: block; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__wrapper { display: -webkit-box; display: flex; position: relative; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__left { -webkit-box-flex: 1; flex: 1 1; display: -webkit-box; display: flex; padding: 5.5% 0 5.5% 5.5%; -webkit-box-align: center; align-items: center; -webkit-box-pack: center; justify-content: center; } @media (max-width: 767px) { .fd-ef-5f0b61a4b9c153002b5af280 .ff__left { display: none; } } .fd-ef-5f0b61a4b9c153002b5af280 .ff__right { -webkit-box-flex: 0; flex: 0 0 47.65%; display: -webkit-box; display: flex; padding: 5.5%; max-width: 47.65%; -webkit-box-orient: vertical; -webkit-box-direction: normal; flex-direction: column; -webkit-box-pack: center; justify-content: center; } @media (max-width: 767px) { .fd-ef-5f0b61a4b9c153002b5af280 .ff__right { -webkit-box-flex: 0; flex: 0 0 100%; padding: 30px 30px 40px; max-width: 100%; } } .fd-ef-5f0b61a4b9c153002b5af280 .ff__image { width: 100%; height: 0; position: relative; padding-top: 100%; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__imageInner { top: 0; left: 50%; height: 100%; display: block; padding: 0; overflow: hidden; position: absolute; -webkit-transform: translateX(-50%); transform: translateX(-50%); background-size: cover; background-image: url(‘https://usercontent.flodesk.com/b8c50243-a55b-4959-8117-b7eaaca948d4/upload/sourced-co-free-stock-photos-lemonade-2_779a7576-3d82-4b9d-b012-3294bbb8a36d.jpg’); background-position: center; } .fd-ef-5f0b61a4b9c153002b5af280 .circle .ff__imageInner { width: 100%; border-radius: 50%; } .fd-ef-5f0b61a4b9c153002b5af280 .square .ff__imageInner { width: 100%; } .fd-ef-5f0b61a4b9c153002b5af280 .rectangle .ff__imageInner { width: 75.7%; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__form { color: #5D6377; width: 100%; margin: 0; font-size: 16px; text-align: center; font-family: Raleway, sans-serif; font-weight: 400; line-height: 1.5; letter-spacing: 0.16px; text-transform: none; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__title { color: #5D6377; width: 100%; margin: 0 0 20px; display: block; font-size: 48px; text-align: center; font-family: Playfair Display, serif; font-weight: 400; line-height: 1.2; letter-spacing: 0.16px; text-transform: none; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__title p { margin: 0; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__subtitle { width: 100%; margin: 0 0 25px; display: block; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__subtitle p { margin: 0; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__fields { margin: 0 0 15px; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-has-success .ff__fields { display: none; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__fields>*:last-child { margin-bottom: 0; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__control { color: #ececec; border: 1px solid #ffffff; height: 46px; display: block; padding: 12px 20px; font-size: 12px; background: #ffffff; text-align: left; font-family: Helvetica, sans-serif; font-weight: 400; line-height: 20px; border-radius: 0px; letter-spacing: 0.12px; text-transform: none; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-has-success .ff__footer { display: none; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__button { color: #ffffff; width: 100%; border: 1px solid #5D6377; display: inline-block; padding: 12px 20px; font-size: 12px; background: #5D6377; text-align: center; font-family: Raleway, sans-serif; font-weight: 400; line-height: 20px; border-radius: 0px; letter-spacing: 1.2px; text-transform: uppercase; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__success { display: none; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-has-success .ff__success { display: block; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__success>*:last-child { margin-bottom: 0; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__error { margin: 15px 0 0 0; display: none; } .fd-ef-5f0b61a4b9c153002b5af280 .fd-has-error .ff__error { display: block; } .fd-ef-5f0b61a4b9c153002b5af280 .ff__error>*:last-child { margin-bottom: 0; }

 

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